Brand Positioning

The traditional approach to positioning based on a target, category context, benefits and product attributes is no longer effective in our new, non-traditional economy full of non-traditional consumers and shoppers. Today, brands must go beyond just solving a rational need, they must create an emotional want by bringing deeper meaning to people’s lives. Brands must tell a story that is a seamless weaving of emotion and product.


Syntegrate Consulting combines our ability to uncover the emotional truths relevant to your brand with our approach to storytelling to create positioning for brands that win people’s hearts, building real emotional brand loyalty.