Category Solutions

Category success is often eroded by heavy price promotion and unengaged shoppers due to little recognized brand differentiation. In this environment it’s tough to win the shopper’s most valuable asset – their attention – with a product-based approach to engagement. Most categories would benefit greatly from moving to an emotion-based approach. Connecting with shoppers at an emotional level is the best way to revitalize a stagnant category.

 

We integrate your relevant consumer and shopper research to find new interpretations of your category based on emotion. We then help you build new category and emotional engagement frameworks that improve the at-shelf experience so your brands connect with, engage, and inspire shoppers to shop—not just purchase—the category.

What our clients
have to say

“Our category was deflating due to excessive price promotion and key retailers were looking to us to revitalize category growth. Syntegrate Consulting helped us see that bringing emotion to the shopping experience was the optimal way to accomplish this. Their research methodology helped us glean the right emotional category insights.”

(Sr. Category Shopper Marketing Manager,
Edgewell Consumer Products)