One of the biggest challenges facing organizations is integrating new thinking into their marketing cultures. Ultimately, all evolutions in thinking boil down to the same mission: getting people across teams and the organization to behave in a new way. Senior leaders need to connect with their team members’ hearts and minds in order to inspire – rather than manipulate – each individual to adopt the new thinking and develop new behaviors. This is why helping our clients evolve their marketing culture is an important aspect of every project we do.
Syntegrate Consulting leverages our deep understanding of what motivates individuals both emotionally and rationally to help our clients successfully evolve their marketing capabilities and cultures. Through our process of finding the shared stories across the organization, we identify the emotional and rational hurdles that need to be overcome. Then, through a series of work sessions, we help senior leaders to inspire their teams along the evolution journey.