FOUNDER and CEO
Christopher founded Syntegrate Consulting with a 360-degree view of the challenges marketers face. He has held management positions in Brand Management, advertising, Shopper Marketing, and promotions on both the client and agency sides of the business, providing him a truly integrated foundation. He is dedicated to helping his clients build brands, go-to-market strategies, and communications that create new value for their organizations. He leads all of Syntegrate Consulting’s client engagements.
As a sought after thought leader, he has spoken around the world at conferences in India, China, Singapore, Malaysia, Colombia, Russia, Caribbean, and Brazil. Christopher has a BS in Corporate Finance and an MBA in Marketing and Management from Michigan State University.
Prisca is a marketing strategist whose passion for understanding how emotional truths drive behavior was piqued when she worked at an art gallery early in her career and observed the effect art had on people’s emotions—and the effect their emotions had on their desire to buy. These observations triggered an ever-deepening inquiry into consumer and shopper motivations and behaviors. She leads all client research integration projects and is heavily involved in the qualitative research methodology.
Having lived and worked in France, Canada, and the United States, Prisca is attuned to cultural differences, including national and corporate, and how they affect emotional orientation and brand affinity. Prisca holds a Master of Arts and Communication from La Sorbonne in Paris and a Professional Certificate of Integrated Marketing Communications from New York University.